Something very telling has happened for the programmatic audio advertising marketplace and it signals a coming-of-age for the medium’s future. In the latest version of the API Specification used for selling and buying ads, OpenRTB 2.4, digital audio is now a separate object within the protocol. That means sellers can now specifically offer audio impressions for sale and avoid the confusion of offering audio through the video object.
You don’t have to look far to find evidence that working in construction is dangerous. And, nothing drives the point home better than the stories of those who have died building America. This 7 minute video presentation makes the case for investments in safety. It focuses on the construction industry, overviews an employee's death in Georgia, provides accident and death statistics, and outlines the requirements for setting up a safety and health program.
An IT market is not much different from any other market. There is a supply side and a demand side. There are countless reasons why companies move from one side of the market equation to the other when delivering IT products and services. But when they do, they often get caught in successive waves of disruption. Here are reasons to maintain a balance.
Companies that manage multiple projects simultaneously will find new efficiencies and profits when they manage their projects holistically. This infographic provides statistics about project failures, tells why companies manage projects using a portfolio approach, and gives some telltale signs when a company should start considering project portfolio management.
The U.S. EB-5 Immigrant Investor Program allows foreign nationals to gain citizenship by investing in America. This 5 minute presentation video reveals the details of the program, outlines its points of contention and provides examples of where it's been used.
In its 2017 Report Card, the American Society of Civil Engineers estimated the U.S. needed to invest $4.59 trillion in its infrastructure between now and 2027 to slow productivity losses. Each U.S. Household is currently losing $3,400 each year in disposable income to infrastructure deficiencies.
With TV ad spending growing primarily through rising ad prices, and broadcasting showing some slippage, there are plenty of potential headwinds from the larger economy and from the ways TV marketers engage with the marketplace. To offset, broadcast might use creative digital and multiple-screen packaging for reserved, preferred, and private exchange deals to boost volume into the 2016–2017 season.
Over the last 50 years, ‘business silos’ usually referred to the divisions between departments in an organization. While those divisions still exist today, technology has been slow in solving the growing problem of data segregation. In some cases, technology has made the problem worse.
The surge in users of mobile screens during Super Bowl 50 brings social TV into focus. It’s no longer a world where TV exists all on its own, solely captivating, and holding audiences in the narrow confines of the space where it is placed. Instead, these other screens extend TV’s reach while empowering people to expand their social interactions, and to also find new viewing options. Social TV is yet another aspect of today’s connected world.