Duane Craig

Duane Craig

Creating Compelling Content

Specializing in B2B, Duane is writing, and creating multimedia content primarily for brands in the technology sector, and the architectural/engineering/construction sector.

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38417128 m article
LinkedIn

What’s Missing in Your Demand Management Efforts?

Perhaps what's missing is a balanced approach.

An IT market is not much different from any other market. There is a supply side and a demand side. There are countless reasons why companies move from one side of the market equation to the other when delivering IT products and services. But when they do, they often get caught in successive waves of disruption. Favoring either side upsets the balance.